Quidco Debuts Shopper Research Panel

In the UK, loyalty platform Quidco has teamed up with consumer data specialist Pureprofile, to launch an online market research panel called Quidco Opinions, combining transactional-level information with attitudinal, social media, and behavioural data.

Quidco was launched in 2005 to enable consumers to earn cash from registered retailers when shopping online, in-store, and through their mobile devices. Chris Catchpole, the firm's Director of Data and Insight, says that the new panel currently offers these retailers access to the opinions of 20,000 shoppers, who can earn 'cashback' rewards by completing online surveys about the products and services they use.

David Brudenell, Executive VP at Pureprofile, adds: 'The partnership between Quidco and Pureprofile offers the research industry not only one of the largest, new sources of consumers to participate in market research, but also takes sampling to the next level by offering the unique opportunity to view single-source transactional data with current self-stated responses from UK consumers.'

Quidco is currently working on a Consumer Confidence Index for release next year, which it says will enable retailers to map the direct impact of confidence on purchasing power.

Web sites: www.quidco.com and www.pureprofile.com .