ORC Hires Leader for Strategy Unit

In the US, customer and employee research specialist ORC International has appointed Natasha Kennedy as Senior Vice President, in charge of its Strategy Research Solutions team.

Kennedy (pictured) joins with more than twenty years' experience in global market research strategy and consulting. Most recently, she served as COO of consulting firm Mission Measurement, prior to which she was EVP and Deputy GP of Edelman Berland (formerly StrategyOne), where she managed a range of areas from business and product development to HR, finance and IT. Earlier, she held senior roles at Solo Cup Company, Universal Access, MacNeal Hospital, McKinsey & Company, Computron and SEI.

in her new global leadership role, Kennedy will develop and manage a portfolio of research solutions which includes market sizing, emerging and adjacent market strategies, competitive intelligence and knowledge management services.

CEO Simon Kooyman comments: 'With Natasha on board, ORC International completes the line-up of senior leadership to manage its employee, customers, markets and products, and strategy global research services.'

Founded in 1938, ORC International has fifteen offices across the US, Europe and the Asia Pacific region and is online at www.orcinternational.com .