Realwire Launches 'Lissted' Influencer Tool

In the UK, media intelligence company Realwire has launched a social media listening tool called Lissted, which identifies influencers taking part in relevant online conversations.

Lissted uses lists of industry authorities, mapping each individual's relationships to other accounts and predicting who they listen to. The tool can be used to provide alerts as stories break on Twitter, or to find relevant conversations and hidden influencers.

Realwire CEO Adam Parker (pictured) comments: 'It's starting to seem like many early movers in 'online influence' are now more interested in the value of their users' data to marketers than solving the problem of who's worth listening to. Our intent is clear, focused and aligned with our users: help them discover and monitor relevant people online to engage more effectively.'

Web site: www.realwire.com .