Behavioural Architects Ramps Up Global Team

Global research consultancy The Behavioural Architects (TBA) has hired five new members of staff at its offices in London, Shanghai and Sydney.

TBA was set up in 2011 by three former leaders of The Futures Company (TFC) - Crawford Hollingworth, Sian Davies and Sarah Davies. Their agency, which now has offices in London, Shanghai, Sydney and Oxford, focuses on the use of behavioural economics (BE) to deepen consumer understanding and help companies influence consumer behaviour.

In Australia, Liz Kameen joins as a Senior Consultant. Most recently, she spent five years as an AD at Sweeney Research, prior to which she was a Senior Research Consultant at GfK Blue Moon, and held senior roles at AMR Research and Andrew Irving Associates.

Kris White also joins the Sydney, Australia team as a Senior Consultant, with a background that includes serving as a Director of The Leading Edge, Qualitative Director at YouGov, Senior Brand Consultant at 303 Advertising, Regional Research Manager at Blackbox Research, and Senior Project Director at NFO Donovan Research (now TNS).

James Halliday joins the London office as an Associate Director, having spent the past five years at Freshminds, latterly as Research Consultant. Prior to this, he held marketing positions at CMS.

Finally, Coral Zhang and Sarah Lu join the company in Shanghai as Senior Consultants. Zhang previously worked at Jigsaw Market Consulting for four years, most recently as Assistant Research Manager, and Lu was Senior Research Manager at branding consultancy Labbrand.

Co-founder Hollingworth comments: 'This has been a truly amazing year for TBA and we are delighted to be hiring such incredible talent to help us use the new insights from the behavioural sciences to reinvigorate existing research methodologies and pioneer new ones. They will all make brilliant behavioural architects.'

Web site: www.thebearchitects.com .