ForeSee Unveils Multichannel Analytics Tools

Customer experience analytics specialist ForeSee has launched a new multichannel analytics platform, ForeSee cx360, combining voice-of-customer measurement, predictive analytics and the firm's proprietary methodology.

The new release includes an executive portal which the company says gives visibility into all measured touchpoints of a multichannel customer experience, including contact centre, mobile, store, Web, social meda, email and relationship) in one dashboard location. The service offers company level customer relationship performance metrics, across touchpoints; multichannel insights comparing and aggregating the effects of experiences at different points of engagement; and 'meaningful benchmarking' putting clients' multichannel performance in context with their competitors and peers.

John Williams (pictured), ForeSee's SVP of Product and Delivery, says the release is the first of a number planned, all aimed at improving understanding of the multichannel customer experience, and says clients are asking for 'a unified perspective across their multichannel enterprise'.

Web site: www.foresee.com .