Northstar Opens New Insights Practice

Full service agency Northstar Research Partners has opened a new Insights practice in London, and hired Noah Roychowdhury as Principal, with a remit to broaden the firm's range of market research and brand consultancy services.

Northstar Partners provides a wide range of consumer and B2B research from offices in the US, Canada and London. Roychowdhury (pictured) joins from brand consultancy Heavenly, where he served as Emerging Practice Lead, prior to which he was Client Director at brand consultancy Hutchison Whampoa. Earlier, he worked at the Cabinet Office - initially as a Strategy Analyst, and later as Group Business Director; he served as Research Director at digital and mobile research company InterQuest Oy; and he held various roles at WPP companies JWT, The Henley Centre, and Goldfarb Consultants. He also set up a global ethical business advisory consultancy called The Meaning Company.

At Northstar, one of his main tasks will be to spearhead the firm's insight-led strategy programmes for clients, which he will deliver in close collaboration with experts in behaviour analysis and consumer anthropology.

MD Matthew Sell comments: 'We anticipate that Noah's expertise and skills will enable us to build out our marketing consulting expertise, and widen the services we offer to our clients. In addition to this, Noah's role will focus on forging innovative partnerships with academia and think tanks to create a body of high value work in the UK and beyond.'

Web site: www.northstarhub.com .