Firms Team Up to Study Affluent US Households

Three analytics and insight providers - Martini, Acxiom and Ipsos Mendelsohn - have partnered to provide information about the media habits and lifestyles of affluent households in the US.

The partnership will integrate Martini's proprietary insights on where and how the affluent consume media, with Acxiom's data and analytics, and results drawn from Ipsos Mendelsohn's annual survey of the affluent, to help clients target the affluent market.

Skip Brand, CEO of Martini, says the deal combines '35 years of the Ipsos Mendelsohn survey and four decades of Acxiom data aggregation and analytics into a real-time solution that delivers the right message, to the right consumer, at the right time.'

Web sites: www.martinimediainc.com , www.acxiom.com and www.ipsos-na.com .