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Transactis Deal Adds Mobile User Data
UK-based consumer insight and database marketing company Transactis has announced a partnership with California's TeleSign, whose PhoneID suite helps detect suspicious mobile phone users.
Transactis combines data from multiple sources to help clients understand individual consumer behaviour, and identify risks and opportunities - and says adding PhoneID's 'actionable data on any mobile phone number' into its portfolio will help clients fight fraud. PhoneID Live determines phone type, mobile carrier and phone status in real-time; whether a mobile phone is active and reachable; and geographic information, roaming status and roaming country.
Transactis Commercial Director John Sharman comments: 'PhoneID enhances Transactis' already powerful arsenal of anti-fraud weapons. The TeleSign solution provides accurate data about a telephone number, which will help clients verify legitimate customers and mitigate risk. This process is frictionless and occurs in the background with no impact to the customer experience. PhoneID is a key addition to Transactis' portfolio of anti-fraud products and services.'
Originally known as CDMS, Transactis upgraded its data centre in August this year, and moved its Liverpool office to a new location.
Web site: www.transactis.co.uk .
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