Ops Expert Ramadan Launches INOSEER

Former Ipsos MORI Operations MD Yusuf Ramadan has opened a consultancy called INOSEER, based in central London, to provide ops expertise to market research companies across the UK.

Ramadan (pictured), who has more than 26 years' market research management experience, most recently served as Managing Director - UK Operations at Ipsos MORI, prior to which he was Operations Director at Synovate Greater China (Shanghai and Hong Kong), and Operations Director at Synovate UK. Earlier in his career, he served as Production Director at GfK NOP.

The new business will provide access to all forms of data collection methodologies, related technology, and project management services, combined with support for gap analysis, strategy construction, change management and communications planning.

Commenting on the launch, Ramadan said: 'Our vision is to offer creative and leading-edge operations management solutions, to help meet our clients' current and future business. We will take a 'hands-on' approach to understanding the challenges, develop new practices, and implement new strategies for their operations businesses. We will work collaboratively across operations and the research business, allied with a change management and communication plan that will deliver impressive results.'

Web site: www.inoseer.com .