Simpli.fi Raises Funds for Ad Targeting Platform

Ad targeting technology firm Simpli.fi has raised $1.6m in a Series B round of funding, which it will use to expand its sales and marketing efforts and to continue development of its proprietary platform.

Based in Forth Worth, Texas, the company analyses unstructured data to help online advertisers, publishers and media networks target specific audiences, and bid, optimize and report on their campaigns. Its In.finity marketing platform can be used for search and site retargeting, as well as contextual and demographic targeting.

New funding has been led by growth equity firm Frontier Capital, which focuses exclusively on technology-enabled business services. Funds will also be used to further the development of In.finity's platform for use across media types including display, mobile and video.

CEO Frost Prioleau (pictured) comments: 'It is estimated that over 80% of all business data is in an unstructured format, yet we are the only platform that has the capability to apply that information to programmatic marketing. Our ability to utilize unstructured data for audience targeting, real-time bidding, optimization and reporting at the individual data element level improves on the legacy approach of segment-based marketing, enabling precision and performance at any scale.'

Web site: www.simpli.fi .