O&M Takes Majority Stake in Social Lab

WPP-owned communications network Ogilvy & Mather has agreed to acquire a majority stake in social media marketing agency Social Lab, based in Brussels, Belgium. Terms of the deal were not disclosed.

Social Lab, which also has offices in Paris and Amsterdam, offers a full range of social media services including strategy definition, auditing for analysis of a brand's presence across social media networks, design, content creation, conversation and reputation management, and app development. The firm has also developed www.page-karma.com, a web platform that enables brands to measure, benchmark and improve their social media strategy and implementation.

Founded in 2010 by Yves Baudechon and Gilles Bindels, the company employs 50 people, and for the year ended 31st December 2012 had unaudited revenue of EUR 3.1 million.

WPP made its usual brief statement about strengthening capabilities in online, social media and mobile communications.

Web sites: www.wpp.com , www.ogilvy.com and www.social-lab.eu .