Slim in Investment Talks with GSTAT

Mexican telecoms billionaire Carlos Slim is considering an investment in Israeli big data analytics developer GSTAT Software Solutions, supporting its efforts to expand to Latin America.

Launched in 2011 by President Ephraim Goldin, GSTAT develops big data software solutions for targeted marketing and risk management. Its flagship 'New Best Offer' solution promises to identify high potential customers for every product or service sold by a company, based on automatic data mining processes for customer behavior analysis. In addition, the firm's 'Customers Segmentation Analyzer' tool enables marketers with no statistical knowledge to develop models which calculate the projected revenues for each customer based on their socio-demographic and behavioral profile.

The firm is now looking for funds to expand into the Latin American market, and has confirmed to news publication Globes Online that it is in talks with Slim (pictured) regarding a possible investment.

Earlier this year, Slim took a $40m (£26.9m) stake in British music and TV discovery app Shazam, which offers a TV metric to analyse the real-time activity of its user base.

Web site: www.g-stat.com .