$20m Investment Provides Fair Wind for Sailthru

New York-based marketing personalization and targeting firm Sailthru has raised $20m in a Series C round of funding, for use in expanding its global sales, engineering and marketing teams.

Founded in 2008 by Neil Capel, Ian White and Chris Chapman, Sailthru's Smart Data platform automates analysis of large data sets, and generates and delivers personalized multi-channel campaigns based on individual consumer behavior. The firm's proprietary software tracks site, e-mail, mobile, off-line and social media behavior to develop an interest profile for each unique customer, for use in targeting and optimizing marketing campaigns.

New funding has been led by Scale Venture Partners (ScaleVP), and supported by other investors and venture capital firms including Benchmark, RRE, DFJ Gotham, AOL Ventures and Occam Partners. The firm has raised $28m in previous rounds of funding, comprising $1m seed funding in 2010, $8m in Series A funding in 2011, and $19m in Series B earlier this year.

Capel (pictured) comments: 'ScaleVP is known for investing in companies that are moving big data to the cloud and disruptive SaaS players positioned for industry leadership. The firm's support validates our leadership and the differentiation of Sailthru Smart Data in the market.'

Web site: www.sailthru.com .