IRI Launches SilverLink 'Aging Consumer' Report

Retail data giant IRI has launched a new report called SilverLink, which segments the US population aged 50 and older, based on demographics; attitudes on topics such as aging, health and wellness; and shopping and lifestyle habits.

SilverLink identifies six distinct consumer segments including 'Secure' - those with a median income of $58k who believe they have enough money for a comfortable retirement; 'Conscientious' - shoppers who are diligent about their health and their finances and have a median income of $37k; and 'Preoccupied' - who do not focus on exercising or improving their diets, but have a median income of $51k. These three segments combined account for 52% of the 50+ population.

Robert Tomei (pictured), President, Consumer & Shopper Marketing, comments: 'The next generation of retirees will be the healthiest, longest lived, most educated and most affluent in history. CPG retailers and manufacturers that understand the unique, targetable segments within the US population aged 50 and older will be well equipped to win with this growing population.'

Web site: www.iriworldwide.com .