Brickstream Launches In-Store Customer Analytics Platform

Location-based behavioral intelligence firm Brickstream has introduced an in-store analytics solution, which combines 3D customer behavior analytics, a high resolution video camera, and wireless-based proximity data analytics within a single platform.

Brickstream's technology captures and analyzes data related to the actions of people as they enter, move through and exit a physical environment, including shopping, gathering, working and playing. The new Brickstream LIVE product offers people counting, and queue and behavior analysis, allowing businesses with bricks and mortar locations to capture and analyze data about visitor behavior.

CEO Steve Jeffery (pictured) comments: 'It's inefficient and expensive to maintain multiple standalone devices for collecting data in stores and other physical locations. By combining multi-purpose capabilities and state-of-the-art technology within a single product, Brickstream LIVE makes it possible for brick-and-mortar businesses to gather all the information they need to leverage customer behavior data to make more strategic decisions across the board.'

Web site: www.brickstream.com .