Former WorldOne Execs Link for New Agency

In Nice, France, four pharma research colleagues from WorldOne have launched a new independent fieldwork agency, QualWorld, specializing in qual market research for the healthcare industry.

The founding team of Cedric Degraeuwe, Maureen Day McLaughlin, Caroline Keravel and Dino Lista have worked together in the area for more than four years and conducted an average of 1000 plus qualitative projects per year.

QualWorld starts out with fourteen execs located in seven countries in Europe, the US, Asia and Latin America, and will offer global field solutions using a full range of traditional and new qual methods in both in-field and central location settings.

Company President Cedric Degraeuwe, who was VP - Global Head of Qualitative Services at WorldOne for just under four years, comments: 'QualWorld is a brand new company but the team is already well-known by our clients. Our unique team counts as one of the leaders in healthcare qualitative fieldwork. Because there is no substitute for being local in order to bring in-depth expertise at the local level, our staff sits in the key markets on all continents.'

The new firm is online at www.qual-world.com .