Sinclair Takes Regional Role at Ipsos Marketing

Chris Sinclair, the former co-owner of UK agency TORA, has been appointed Regional Director for Ipsos Marketing in Europe and Africa.

Before joining Ipsos in 2011 as SVP of the firm's InnoQuest innovation practice in New York, Sinclair (pictured) was CEO of TORA (The Oxford Research Agency), which later changed its name to Future Thinking and merged with full service agency SPA. Earlier in his career, he was a Senior Director at Ipsos Novaction, and he founded and ran the new business team at MMR, where he was also responsible for the US arm.

In his new role, Sinclair reports to Shane Farrell, Chairman & CEO of the EMEA region, and to Lauren Demar, Global Deputy CEO of Ipsos Marketing, who comments: 'Chris is a creative thinker and has a real passion for clients and helping them to drive their business. He builds strong teams and pushes them to think differently.'

Ipsos Marketing comprises four global practices: Innovation and Forecasting, Markets and Branding, Healthcare and Qualitative. Web site: www.ipsos.com .