Mintel Expands to Poland with Two Hires

Consumer product and media intelligence provider Mintel has expanded to Poland, appointing former Euromonitor execs Honorata Jarocka and Regina Maiseviciute as Analysts in its Global Food and Drink Analyst team.

Mintel, which was founded more than 40 years ago, provides insight into worldwide trends with exclusive data and analysis, operating from offices in London, Chicago, New York, Sydney, Shanghai, Tokyo, Mumbai, Singapore, Kuala Lumpur and Sao Paolo.

Jarocka spent more than seven years at Euromonitor as a Research Analyst working on a broad range of sectors such as packaged food, retailing, beauty and personal care, tobacco and pet food. Prior to this she was a Brand Manager at Oceanic/Euro-Fragrance, and held planning and account executive roles at LPP and Tequila\BTL Group.

Maiseviciute joined Euromonitor London in 2006 as a Senior Research Analyst, and most recently focused on the packaging sector; commissioning and managing in-country analysts, conducting primary and secondary research, and liaising with clients. Earlier she worked on quant and qual projects for Gallup's Baltic Surveys.

Chris Brockman, Mintel's Regional Manager, Food & Drink, EMEA Region, comments: 'Poland is currently one of the most exciting and fast moving consumer markets in Europe - and emerging economies in the world - and it is therefore the right time for Mintel to be at the forefront of tracking consumer trends and behaviour there. The expertise of Honorata and Regina will help ensure that Mintel makes a solid progression into the food and drink market in Poland.'

Web site: www.mintel.com .