Dentsu Aegis Buys Polish Social Media Agency

Marcoms giant Dentsu Aegis has extended its social media arm to Poland with the acquisition of the Socializer group, which will be integrated into the Isobar digital media division. Terms of the deal were not disclosed.

Founded in 2011, Socializer offers a range of social media services including strategy development; research, monitoring and performance analytics tools; advertising creative and marketing activations; and apps and games development.

Led by CEO Łukasz Misiukanis (pictured) and located in Warsaw and Białystok, the firm's 130 specialists provide social media expertise to a wide range of blue chip clients. Following the acquisition, Misiukanis will hold the position of Vice President of Isobar Poland and continue to lead his team as Social & Media Director.

Krzysztof Andrzejczak, President / MD, Isobar Poland, comments: 'With Socializer, we share the same organisational culture, great passion for innovation, and vision of business development based on a dialogue with consumers using digital media. Post-acquisition, the Isobar Poland team will include more than 350 talented and passionate specialists, part of one of the most experienced and pioneering full-service digital agencies in the region, with social media services at its heart.'

Web sites: www.aemedia.com and www.socializer.pl .