Social Media Analyst 4C Nabs $5m Investment

Big data and social media analytics company 4C has secured a $5m Series B round of funding, which it will use to launch new initiatives for the television industry, expand international operations, and support infrastructure for clients across the globe.

From its offices in Chicago, New York, Seattle and Singapore, 4C provides a platform through which it collects public social media data, and applies proprietary mapping algorithms to track relationships between audiences, behavior and brand affinity. The firm was initially founded by Northwestern University professor Alok Choudhary (pictured), and officially launched last year through a merger between social media data analyst Voxup and ad and e-commerce specialist The Echo System.

New funding comes from Chicago-based investment firm Jump Capital. The total amount 4C has raised to date is $8.25m.

CEO Lance Neuhauser comments: 'Jump Capital is a very special funding partner as they have a tremendous vision regarding how social media and big data can co-mingle. We anticipate a long relationship with Jump Capital and are eager to make a strong mark on the data-driven marketing world as a result of this funding.'

Web site: www.4Cinsights.com .