Adknowledge to Offer Behavioral Targeting

In the US, digital marketing company Adknowledge has introduced a new feature called 'AdStation Custom Audiences', to enable advertisers to target consumers with communications and ads based on their demographic and behavioral data.

Adknowledge offers a range of social media, apps and mobile, video, display and e-mail marketing services, while providing ROI measurement through advanced data analysis and targeting algorithms. The firm's new AdStation Custom Audiences feature, which has been launched in collaboration with its AdStation e-mail division, uses response-based targeting algorithms fuelled by demographic and behavioral data from more than 400 million consumers.

General Manager Matt Hoggatt (pictured) comments: 'We've been testing this product for several months, and the results we've seen have been staggering. Not only can we look at an existing advertiser's customer base and provide demographic details of those individuals, we can also provide access to millions of other consumers that match those exact characteristics.'

Web sites: www.adknowledge.com and www.adstation.com .