Pitooey! Buys RAADR Social Media Platform

In the US, digital marketing agency Pitooey! has acquired social media monitoring platform RAADR from software developer Beanstalk Networks. Terms of the deal were not disclosed.

RAADR enables companies, individuals, celebrities, athletes - or anyone with a brand or business - to monitor what is being said about them on more than 300 social media networks, blogs, news outlets and other channels. Beanstalk Networks originally built the tool for use in the banking and financial services sectors, but says that Pitooey is 'uniquely positioned' to take it beyond these markets.

Pitooey CEO Jacob DiMartino comments: 'Combining the company's social media expertise with the RAADR software platform, which allows for proactive social network monitoring, sentiment analysis and influencer discovery, creates a unique offering for our clients. We are very excited about expanding our reach in the fast growing social media space.'

Web sites: www.pitooey.com and www.beanstalknetworks.com .