Nielsen Buys Shopper Marketing Specialist Nexium

Nielsen has acquired Madrid-based shopper marketing and sales intelligence specialist Nexium Customer Solutions. Terms of the deal were not disclosed.

Nexium, which also has offices in Mexico and Brazil and employs around 150 staff, offers a range of retail analytics services for store plan design, assortment analysis and space management, along with marketing science methodologies for packaging tests and shopping surveys.

Nielsen says Nexium is a natural fit with its portfolio of solutions in shopper marketing, assortment and space optimization, trade promotion and retail execution tracking. The acquisition will also strengthen its services to help manufacturer sales teams to audit retailers' shelves, and uncover and resolve any merchandising issues.

Nexium CEO Alberto Rodriguez (pictured) comments: 'Nexium Customer Solutions has been a leader in shopper marketing and sales intelligence for some time. We look forward to continuing to support client growth by leveraging our focus on sales, trade marketing and retail teams combined with the global reach of Nielsen's people and products.'

Web sites: www.nielsen.com and www.nexiumcs.com .