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Citrix Launches Mobile Data Tool
US-based cloud software firm Citrix has introduced a big data tool called ByteMobile Insight, to provide mobile operators with intelligence about consumer data usage.
 Citrix's mobile solutions promise users the ability to work and collaborate from anywhere, and access apps and data across any device, over any network or cloud.
The new ByteMobile Insight tool collects usage, location and customer relationship management (CRM) data from a wide variety of sources. The solution has been developed to help publishers and brands track performance versus competitors, while benchmarking their own mobile presence by device, location and demographic. Additionally, device manufacturers can use the tool to access device-specific usage and experience data to address performance and usability issues, and advertisers can measure the effectiveness of their mobile campaigns.
Chris Koopmans (pictured), VP and GM, Service Provider Platforms at Citrix, comments: 'With ByteMobile Insight, we're enabling operators to further enhance the customer experience and more directly increase revenues, by leveraging their own usage data, including the user experience insight we enable through our other products.'
Web site: www.citrix.com .
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