Pavone Launches Food and Beverage Insights Agency

In the US, marcoms agency Pavone has spun off its 'Food Trends' report into a separate food and beverage industry business called quench, focused on changes in consumer preferences, shopper marketing insights, and developments in technology and media consumption.

Pavone provides marketing, advertising, PR and other digital services to clients across a variety of sectors. It also operates its own research and innovation firm called Leap; and Varsity, a marketing consultancy focused on the mature market.

Operating out of Pavone's headquarters in Harrisburg, PA, quench will offer a range of services combining emergent media - including social, digital, and mobile - with brand and shopper marketing, PR and traditional media. The new firm will be led by Pavone founder Michael Pavone (pictured) who comments: 'quench is focused solely on the intricacies of the food and beverage market and a track record of gathering results for our clients. We've catalyzed innovation for Fortune 100 food companies; we've pioneered sector insights in our annual trends report; and we're passionate about engaging food and beverage brands in modern media.'

Web sites: www.pavone.net and www.quenchagency.com .