Lotame Raises $15m to Extend Cross-Device DMP

US-based web analytics and behavioral targeting firm Lotame has raised $15m in Series D funding, which it will use to speed up the development of its real-time, cross-device data management platform (DMP). It has also appointed Zach Boisi as Vice President of Client Operations.

Lotame's flagship audience data management platform Crowd Control gathers first-party unstructured audience data from publisher sites, allowing clients to combine this with third-party data in a single interface. In January, the firm introduced Lotame Mobile DMP, a solution to help businesses manage audience data gathered from mobile devices.

New funding has been led by Sozo Ventures and TrueBridge Capital Partners, with substantial participation from existing investors Battery Ventures, Emergence Capital Partners and RJ Finlay & Co, bringing the total raised to date to $44m.

Andy Monfried (pictured), founder and CEO of Lotame, comments: 'We believe DMPs can be the vehicle to deliver a seamless way for marketers and publishers to consistently reach and engage individuals across smartphones, desktops, tablets and television. This new round of funding will allow us to continue to invest and deliver on this mission, creating tremendous value for our customers, employees and shareholders.'

In his new role, Boisi will oversee client adoption, engagement, usage, retention and growth. He previously held leadership positions at Sears, Network Solutions and newBrandAnalytics.

Web site: www.lotame.com .