Catalina Sold to Investment Firm Berkshire Partners

Boston-based investment company Berkshire Partners is to acquire majority control of point-of-sale data giant Catalina from Hellman & Friedman, which will remain a 'significant investor' in the firm. Terms of the deal were not disclosed.

Catalina, which was acquired by Hellman & Friedman in 2007, offers in and out-of-store marketing platforms to help clients deliver targeted messages to consumers. The company also taps in to transaction-level shopper data for approximately 90 million households and 130 million health consumers annually, and has a joint venture with Nielsen through which the companies have created the BuyerGraphic media targeting tool for television and online advertising.

Jamie Egasti (pictured), Catalina CEO, commented: 'We believe this transaction is an affirmation of Catalina's growth outlook, strategy and leadership team. We've enjoyed a successful partnership with Hellman & Friedman, and look forward to our next chapter of growth with Berkshire Partners.'

Egasti confirmed that Catalina plans to continue expanding its team of 1,350 employees across the globe, including growing its operations in St. Petersburg, FL, Boston, Chicago, Paris and Tokyo.

Web site: www.catalinamarketing.com .