SSI Launches 'Miles for Thoughts' B2B Panel

Data collection and sampling solutions provider SSI has launched a business research panel called 'Miles for Thoughts', open to members of the Free Spirit loyalty program run by its new partner, Spirit Airlines.

The Miles for Thoughts panel will enable Free Spirit members to receive relevant surveys, share their opinions about products and services from companies around the world, and get rewarded for their time with Free Spirit miles.

Those who become Miles for Thoughts members will also become part of SSI's B2B inSSItes business sample, which was launched in January to offer access to the company's millions of proprietary panellists, as well as to a number of partner sources and segments.

Bob Fawson (pictured), SSI Chief Access, Supply and Engagement Officer, says the new partnership greatly increases his firm's business sample capacity, especially among younger business professionals.

Web site: www.surveysampling.com .