Location Analytics Tool TagBeacons Launches in UK

In the UK, location analytics technology TagBeacons has been launched in a south coast shopping centre. The tool will allow the centre's retailers to deliver targeted ads and discount offers to their shoppers' mobile phones.

The service, which has been developed by Brighton-based tech startup TagPoints, 'pings' a location message to Bluetooth-enabled smartphones, allowing consumers who have previously downloaded a retailer's rewards app to receive location-based content and advertising. TagPoints has been launched at The Swan Centre in Eastleigh, and customers who have already downloaded the centre's SmartRewards app and turned on their phone's Bluetooth connection, will receive loyalty points and targeted sales and promotion alerts based on their physical location within the building.

In addition, TagBeacons can help shopping centres and their clients measure footfall figures in real-time.

TagPoints co-founder Dave Mitchell comments: 'We've already seen that when shoppers receive targeted offers - based on where they are within the shopping centre - they're more motivated and hence likely to use them and connect with the brand behind the offer. As well as building customer loyalty, the system enables retailers to gain data about their end users that previously has been beyond them, and help close the loop between the digital and bricks and mortar worlds.'

Web site: www.tagpoints.com .