Rumble Buys UX Specialist Blue-Goo

Smart mobile publishing platform Rumble has acquired Israeli digital creative agency Blue-Goo, which specializes in user experience (UX) and interactive design. Terms of the deal were not disclosed.

Tel Aviv-based Blue-Goo, which was founded in 2009 by Avi Neeman and Alon David, offers a range of communication design solutions covering creative conceptualization, market research, interactive and graphic design.

The firm becomes part of Rumble, which provides a mobile content platform for publishers of news, sports and entertainment.

As part of the deal, Neeman becomes Creative Director and David becomes Interactive Director of Rumble, whose CEO Al Azoulay comments: 'Having in-house design expertise will ensure that we give publishers a creative edge as they grow their mobile business and make Rumble the preferred partner for mobile publishers.'

Web site: www.rumble.me .