Hispanic Agency Builds Social Media Intell Center

Hispanic-owned full-service marketing agency Lopez Negrete Communications has opened a Social Media Intelligence Center at its Houston headquarters, to enable its teams to monitor and analyse real-time social media conversations on behalf of clients.

The center will allow the company to provide campaign-specific and real-time analytics, content development, competitive and media performance analysis, trends and buzz tracking, as well as community management and training.

CEO Alex López Negrete (pictured) comments: 'The shift from social listening to social intelligence means using insights to inform engagement, drive content creation, build a community of advocates and, at the end of the day, cultivate meaningful relationships between the Hispanic consumer and our brands. We wanted to build a capability beyond just monitoring the social space, and we are confident the center will provide our clients with the richest of social data for their day-to-day and strategic objectives.'

Web site: www.lopeznegrete.com .