MaxPoint Brings Hyper-Local Ad Targeting to Europe

US-based hyper-local digital ad targeting specialist MaxPoint has established European headquarters in London, and appointed Jeanette Taylor as UK Country Manager.

MaxPoint's proprietary Digital Zip technology uses complex algorithms and real-time data to pinpoint and reach the consumers most likely to buy products, and to target shoppers in the right neighbourhoods with local, regional and national campaigns. It can also target 'ideal' shoppers around specific stores, deliver seasonal promotions at relevant times, and discover top performing neighbourhoods and audience segments.

Taylor (pictured) joins with more than twenty years of experience in sales and digital advertising media. Most recently, she worked for ad targeting platform nugg.ad, where she served as Commercial Director of the UK and Ireland, prior to which she was Digital Sales Director at Emap, and Head of Digital Sales at Nexus Business Media.

Joe Epperson, CEO of MaxPoint, comments: 'The expansion of our business to the United Kingdom is another milestone for MaxPoint and a result of our unique ability to help brands and retailers reach consumers at a local level to drive in-store sales. It was a natural progression for us to expand our operations to Europe as many of our customers already have a global presence, and being on the ground here allows us to have a more collaborative relationship.'

Web site: www.maxpoint.com .