MRSS India and Scent Analysis Form Mumbai JV

In Mumbai, full service agency MRSS India and Frankfurt-based Scent Analysis have formed a joint venture called SA#M, which will provide a multi-sensory research platform for projects in all areas of product and concept development.

Scent Analysis provides testing environments for both qual and quant studies, along with a range of services to better understand a product's sensorial attributes and benefits; while MRSS India is the Indian arm of multicountry agency Majestic MRSS. The JV will provide sensorial research and testing, data collection processes, and sensorial profiling and screening services to local and global clients.

Raj Sharma, co-founder & President of MRSS India, told MrWeb: 'We have always believed in technology and clients look forward to us showing them new ways to conduct research. With this initiative, we hope to engage with multiple stakeholders in client organizations and go beyond the realms of traditional market research.'

Web sites: www.mrssindia.com and www.scentanalysis.com .