MMR Rolls Out DIY Pack Test Tool on ZappiStore

Food, drink and consumer goods specialist MMR is launching a DIY packaging research tool called Impackt Lite, via the online research 'app store' platform, ZappiStore.

Impackt Lite users can upload packaging designs to be tested, customize an in-built questionnaire, and choose sample size and definition to invite appropriate respondents. Resulting data is analysed through an automated process, and a report is made available to the client via a web-based dashboard. In addition, MMR researchers and the ZappiStore team are on hand to provide advice - online, by phone, or through a full service approach.

The new tool is currently available on ZappiStore in the UK, USA, France, Germany, China and Japan, and may extend into Australia and Canada in the future.

Mat Lintern (pictured), Global MD of MMR Research Worldwide, comments: 'We hope that the availability of Impackt Lite will lead to a rapid increase in early stage packaging research and help keep pack change projects on track, reduce lead times and most importantly, will help our clients use the voice of the consumer to make better decisions.'

Web sites: www.mmr-research.com and www.zappistore.com .