Apmetrix Adds Support for 40 New Data Sources

San Diego, California-based gaming and app measurement provider Apmetrix has added 40 new data sources to its real-time analytics platform, including data from comScore, Flurry, Facebook, Google Analytics, Tumblr, Yahoo! and YouTube.

The firm, which was opened lastJuly by WebSideStory founder Blaise Barrelet and video game industry veterans Lee Jacobson and Mark Caldwell, says the new additions will give publishers and mobile marketers 'an unprecedented amount of data to make better, and more informed business decisions about their mobile channel'.

Apmetrix's fully customizable reporting tools allow developers to view data from 'any' source - including revenue, advertising, and social networks - track unlimited custom events, and enable automated push notifications and messaging to mobile users, including rewards for game players.

Other recent additions include localized push notifications in multiple languages, and segmentation features allowing publishers to create and view unlimited user segments 'on the fly' with no processing delay. CEO Jacobson says the latest additions are 'the next evolution in becoming the one-stop hub for app and game business intelligence', adding: 'The mobile app space is becoming increasingly competitive and complex. App publishers really want to bring all of their data together in one place and view it in a meaningful way.'

Web site: www.apmetrix.com .