RP Cushing Name Goes in Aspire Rebrand

Global recruitment firm Aspire Global Network is bringing all its companies - including UK-based MR specialist RP Cushing - under the single brand of Aspire.

RPCushing was established by Paul Cushing in 2000, and quickly rose to be one of the UK's largest specialist research staff recruitment firms before being acquired in early 2009 by UK group pfj, one of the other brand names now disappearing into Aspire. The Aspire group, focused on the media and marketing communications industry, also includes The Graduate Recruitment Company and Periscope, and has offices in Singapore and Hong Kong, totalling around 100 employees.

Aspire says RPCushing 'will continue to develop its specialist services as Aspire'. Founder and Chairman Paul Farrer comments: 'We are very proud of the heritage of our established brands. Naturally we want to simplify our message and clearly communicate the breadth and depth of our specialist services, and we aim to achieve that by investing in the creation of one unified brand: Aspire.'

Aspire's 275 current ads on MrWeb can be viewed at www.mrweb.com/ukads/aspire .