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Precision Dialogue Buy Boosts Fieldwork Offer
In the US, analytics-driven customer engagement specialist Precision Dialogue has acquired the assets of Cleveland-based Opinion Centers America, whose services include focus groups, recruitment, telephone interviews and analysis.
Opinion Centers' staff will relocate to Precision Dialogue Marketing's site in Westlake, Ohio, to the Research and Customer Experience division led by Chief Experience Officer Cathleen Zapata.
Tom Ragen, Precision Dialogue CEO comments: 'Acquiring Opinion Centers America and bringing their staff on board adds considerable depth and experience to our research and customer experience team. This transition will be seamless and swift, as Opinion Centers is a natural extension to our already existing market research offerings.'
Web site: www.precisiondialogue.com .
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