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B2B Publisher Adds Third Party Data Option
Technology publisher IDG Enterprise is expanding its Premium Data Services suite, to allow segmentation and targeting of tech decision-makers using a combination of its own and third-party data. Farrah Forbes has been promoted to lead the firm's data strategy.
The suite now gives advertiser clients the option to base targeting on on-site behavior, the publisher's custom company information, and/or their own data supplied for the purpose.
Part of the IDG group, IDG Enterprise is responsible for publications including Computerworld, InfoWorld, Network World and CIO. The service gives access to a 'premium audience' with a high level of purchase involvement and budget authority, and regular use of the company's sites - and can now be enhanced with the addition of third-party data through the IDG Data Management Platform (DMP).
Forbes has more than ten years' experience in digital media and technology, including sales and leadership roles for InfoWorld, ITworld, Computerworld and ZiffDavis; and has expertise in integrating data strategies into marketing plans. She comments: 'IDG Enterprise has a deep understanding into the types of content and topics that IT leaders are spending time with. We are able to incorporate this unparalleled insight into our advertisers' digital campaigns and provide a unique opportunity to engage with our visitors who align with their specific parameters - and to scale their programs.'
CEO Matthew Yorke says artificial intelligence and big data have 'radically changed the course of digital advertising, providing the ability to target messaging to the right technology decision-maker at the right time'.
Web site: www.idgenterprise.com .
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