Meltwater Buys Canadian Firm Strategic Planner

Online intelligence solutions provider Meltwater has acquired Canadian online content analytics firm Strategic Planner.

Strategic Planner - the seventh company Meltwater has bought in five years - aggregates social media, news and other online content about companies, pulls out trends and provides information about users' markets and competitors. The service targets small and medium-sized businesses unable to take advantage of some of the more corporate solutions offered by other firms. According to Meltwater, the buy will lead to product, data and team synergies, and enhance innovation. Strategic Planner is based in Montreal, Canada, but founder and CEO Michel Besner and key architect Iannick Brouillette will now join Meltwater's product team in San Francisco.

Jorn Lyseggen, Meltwater CEO and founder, comments: 'From the moment we first met the Strategic Planner team it was clear we shared a product vision and that their talent and ambition would align perfectly to help drive our product development and innovation initiatives.' Besner says his team are 'truly excited' and see 'tremendous potential in joining forces'.

Meltwater's previous acquisitions include US social search engine IceRocket and social media CRM software provider JitterJam, both in 2011. More recently, it has become involved in a battle over the future of Swedish-owned PR software company Cision.

Meltwater has offices in 27 countries and is online at www.meltwater.com .