| |
Nielsen Wins in Rio
Nielsen is once again the 'official market research supplier' for an Olympic Games, adding Rio 2016 to London 2012 and Beijing 2008.
 The contract, covering the Olympic and Paralympic Games and signed during a special ceremony in the Cidade Nova district of the city, makes Nielsen responsible for reporting on public opinion regarding the Games, before, during and after. It's five years almost to the week since London made the same choice.
Rio 2016 President Carlos Nuzman said: 'It is a great pleasure to have Nielsen as our official supplier. For the Beijing and London Games, Nielsen provided the Organising Committees with excellent, detailed knowledge. Listening to society is fundamental to the organisation of the Games and the information that we receive will be crucial for our decision-making and will become of the great legacies for Brazil.'
Eduardo Ragasol, President of Nielsen Brazil commented: Hosting the Olympic and Paralympic Games is a historical moment, that changes a country... Our mission is to help the Olympic Movement take decisions and support Brazil in delivering the best Games in history.'
Web sites: www.nielsen.com and www.rio2016.com .
|
