Vizury Wins $16m for Big Data Expansion

Bangalore-based digital CRM firm Vizury has raised $16m in Series C funding, which it will use to drive big data product innovation across its mobile and cross-channel propositions, scale operations in existing markets, and possibly for expansion to the US.

Vizury says its product suite is powered by the firm's big data platform, which processes more than 30 terabytes of data daily, including the purchase intent data of nearly 500 million users and tens of billions of dollars of retail transaction data. In addition, the firm offers a Visitor Relationship Management (VRM) behavioural ad retargeting solution; and the MobiConvert tool, which enables mobile web and app retargeting on both iOS and Android devices.

New funds have been led by Intel Capital, with participation from Ascent Capital and existing investors Nokia Growth Partners and Inventus Capital Partners, and bring the total raised to date to $27m.

CEO and co-founder Chetan Kulkarni (pictured) says the new funds will be partially used to scale operations in existing markets, especially in China, Japan, LATAM, Middle East and Korea.

Web site: www.vizury.com .