| |
Kantar Rolls Out TGI in the US
WPP-owned Kantar Media has rolled out its TGI (Target Group Index) consumer insights business in the US.
 TGI, established by BMRB in 1969, measures consumer product and brand consumption, attitudes and media usage, and is used for consumer profiling, brand positioning, media planning and buying. The service draws on insights from more than 800,000 interviews each year, with multi-country comparability to help marketers anticipate global consumer trends.
Leslie Albright (pictured), Head of Kantar Media TGI, US, comments: 'TGI fills a need in the US for consistent consumer insights delivered with a global perspective. Acting as a strategic marketing partner, TGI extends the utility of a marketer's category segmentation work, making it more actionable.'
Web site: www.kantarmedia.com .
|
