Publicis Sets Up ROAR Digital Agency

Global marcoms network Publicis Groupe has set up a new digital agency called ROAR, offering a full range of user experience, strategy, creative, media and analytics services.

ROAR, which is headquartered in New York with offices in Atlanta, Chicago, Boston, London and Hong Kong, is led by Sean Reardon (pictured), who previously served as President of Strategy at Publicis-owned Zenith Optimedia, and earlier, worked at Publicis & Hal Riney as Senior Account Planner.

In his new role, Reardon will report to Rishad Tobaccowala, Chief Strategy & Innovation Officer at digital intelligence business VivaKi; and Tim Jones, Chairman & CEO, ZenithOptimedia, North America and Chairman, Performics, Worldwide. His new team includes Madeleine Freind, EVP, Lead Across Digital Activities, and Head Of Client Service; and Eric Pisick, EVP, Media.

Commenting on the launch, Tobaccowala explained: 'ROAR has been created to meet specific client needs while delivering the alchemy that comes with combining insight, emotion and technology to transform the business of our clients.'

Web sites: www.publicisgroupe.com and www.roargroupe.com .