Kantar Launches FishEye Social Media Metrics in Ireland

Kantar Media has rolled out its FishEye social media monitoring and analytics solutions to the Irish market.

Kantar acquired FishEye (now known as Kantar Media FishEye) last December, to add to its global multi-lingual social media measurement and analysis capabilities. Since the acquisition, Kantar Media has established a global social media team to support its expansion plans across the business sector.

The services now available to clients in Ireland include a variety of social media listening and monitoring tools, along with dashboards and graphs to enable clients to view their performance. In addition, clients have access to measurements such as editorial market value (EMV) for social media, to enable them to assess their social media presence alongside traditional media.

Kevin Fagan (pictured), MD of Kantar Media Ireland, comments: 'Kantar Media Fisheye is the ideal solution to complement our trusted traditional media monitoring and analysis offering, as it gives clients a 360-degree view of their media performance. The system can monitor social media globally, in all languages, but can also be tailored to provide a local overview.'

Web site: www.kantarmedia.com .