App Analytics Specialist Keen IO Raises $11.3m

San Francisco-based app analytics platform provider Keen IO has raised $11.3m in a Series A round of funding, which it will use to establish a marketing budget, move into its own office, and expand its team.

Keen's technology records each interaction with an app, and developers can use its fully managed cloud API to build large-scale analytics and data science features directly into their web, mobile or Internet apps. The company is led by co-founder and CEO Kyle Wild (pictured), who previously served as a Technical Solutions Specialist at Google Analytics; and his high school friends Dan Kador and Ryan Spraetz.

The new funding was led by Sequoia Capital, with participation from previous investors Pelion, Amplify, and Rincon, along with early angel investor Cloud Power Capital and Morris Wheeler. The investment adds to the $750k and $2.4m seed rounds secured by the firm in 2012 and 2013.

Commenting on the deal, Wild said: 'It's no secret that Sequoia is one of the most storied venture capital firms in the world. After all, they discovered Apple and Google and too many other great companies to name. But what drew us to this firm was the people, and we are proud to call them partners.'

Web site: www.keen.io .