Wayin Adds $13.1m Expansion Funds

US-based social media analysis specialist Wayin has raised another $13.1m in investment funding, which it will use to expand its reach to TV networks, brands, agencies and publishers around the globe, and to ramp up engineering to support its technology.

Founded in 2011 by Sun Microsystems co-founder and former CEO Scott McNealy, Wayin offers technology that can curate, analyse and integrate social media content and data in real-time. The firm is based in Denver with offices in NYC, San Francisco, Los Angeles and Atlanta; and it also has an international presence in Japan, Argentina, Brazil and Hong Kong.

Its latest funding was led by US Venture Partners (USVP) with support from previous backers including Silicon Valley law firm Wilson Sonsini Goodrich and Rosati; Hollywood businessman Burt Sugarman; and CEO of Discovery Land Company, Mike Meldman. To date, Wayin has received a total of $33.1m in funding, which includes $14m raised in 2012, and $12.1m secured last month.

CEO Elaine Feeney Wood (pictured) comments: 'We are honored to have such tremendous support from our existing investors. They believe that we have the right team, technology and strategic relationships at a key time in this evolving industry to establish Wayin as a dominate force in the social ecosystem.'

Web site: www.wayin.com .