Multicultural Insights Added to Yankelovich MONITOR

The Futures Company has re-launched its US Yankelovich MONITOR, adding new content to provide what it describes as the first unified multicultural and general market consumer insight service in the marketplace.

The WPP-owned firm was created by the merger of the Henley Centre HeadlightVision and Yankelovich, and has more recently been merged with youth research unit TRU. The firm specializes in futures and trends, segmentation, quant analysis and modelling, and has teams in the UK, US, Singapore, Mexico, Brazil and Argentina.

The new US Yankelovich MONITOR combines 'deep multicultural expertise' with general market perspective on consumer attitudes and values. It also offers an array of data, insights and deliverables, to help brands adopt a culturally inclusive 'total market' approach.

Kevin Brown (pictured), CEO, North America, comments: 'The demographic and cultural shifts occurring in the marketplace are fundamentally changing the game and have caused Fortune 500 brands to recognize the need for a strategic shift in marketing strategy. The new US Yankelovich MONITOR is a bold step forward, with sharper insights for brands ready to embrace the 'total market' view critical for the future.'

Web site: www.thefuturescompany.com .