Opinion Leader Hires Five in London

London-based Opinion Leader has hired five new members of staff, including Jane Buswell as Insight Director and Daniel Taylor as Senior Research Executive.

The qual and quant agency is part of Chime's Insight & Engagement Group (CIE Group), which also includes Facts International, Opinion Leader, Watermelon Research, Tree, Open Plan and Naked Eye.

Buswell joins from content and influencer marketing specialist Onalytia, where she led the Insight function and was responsible for managing the Client Services team. Taylor previously worked at sports market researcher Repucom, where he carried out a variety of research projects on sports sponsorship, awareness and effectiveness. In addition, the firm has recruited graduates Nick Bland, Tim Coughlan and Rosie Baker as Research Executives.

Director Sinéad Jefferies comments: 'These new appointments will help manage a number of client wins. Jane brings a significant level of research experience and understanding as we harness the broadest range of insight and customer intelligence in our business, and Daniel's experience is a great fit with the continuing work we are undertaking with sister agency Chime Sports Marketing.'

Web site: www.opinionleader.co.uk .