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NetBase Gets $15.2m Investment
Social media analytics firm NetBase has completed a new $15.2m round of funding, which it will use for company expansion and to bring 'more innovative' social media monitoring and analysis products to market.
 The firm's social media tools analyse consumer opinion, emotion and behavior using a natural language processing (NLP) engine combined with other text analytics and machine learning to process 'billions' of posts.
The new funding involved existing investors Thomwest Ventures, Altos Ventures and WestSummit Capital, as well as new investor SAIF Partners. It brings NetBase's total investment to $51.8m, which includes $9m in 2013 and $18.1m the previous year.
CEO Peter Caswell (picture) comments: 'This new funding will enable NetBase to accelerate the go-to-market trajectory that has already seen the company triple its size in just 2.5 years. We will expand both people and programs to deliver the innovative social analytics technologies our world-class customers have come to expect.'
Web site: www.netbase.com .
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