CCTV Used for In-Store Behaviour Measure

London-based retail consultancy Footfall Analytics has developed a service which uses CCTV to gather data about customer behaviour in bricks and mortar retail sites.

The firm's new service uses existing in-store CCTV cameras to track and analyse customer movement and interaction, and create visual maps, charts and graphs to illustrate this activity. The resulting data can help retailers to understand customer reactions to changes in the store environment, including store signage, shop layouts or staff numbers, all of which can influence footfall and conversion rates.

The new system can be used to measure customer numbers at different times of the day or week, along with the paths shoppers take, in order to understand patterns and trends and consumers' likes and dislikes. It can also be used to test any area in store, enabling dynamic changes to store layout.

Gurshinder Liddar, Director of Footfall Analytics, comments: 'Unlike other footfall systems that require the installation of additional cameras and heat sensors, this approach is quick and easy and retailers can immediately set up their own experiments, trialing and testing any public area of their stores. This gives them an accurate, reliable and real time focus on their business where they can 'be in' and view any store, regardless of the time and location.'

Web site: www.footfallanalytics.com .